Sunday, November 18, 2007

Marketing as More Than Manipulating Illusions

Raquel Baldelomar speaks of her personal views on the art of marketing, as more than mere illusion-making, and argues that while seductive words, images, and stories can create a powerful marketing campaign, companies that don’t have the substance to back up a glamorous and glitzy campaign sacrifice long-term sustainability.

read more | digg story

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